“I Dare You” to try Barry’s HELLWEEK

25th July 2017 by Dan French

Barry’s Bootcamp, the famed ‘Best Workout in the World’, has appointed sport and entertainment agency, Clifford French, to deliver an own channel paid social media campaign ahead of BARRY’s HELLWEEK which takes place between 31st July – 6th August.

The original high-intensity workout offers consumers the chance to take on 7 classes over 7 days at a discounted rate of £85.00 – it’s the ultimate Barry’s challenge.  Working with Barry’s network of UK trainers, the sports and entertainment agency will be implementing a paid Instagram campaign to drive awareness and sign-ups ahead of HELLWEEK.

“Our trainers epitomise what Barry’s is all about; training hard, pushing boundaries and making a change.  The I Dare You campaign is about our trainers inspiring their followers to push themselves to the limit and see what they can really achieve” said Erika Macaskill, Barry’s UK Marketing Manager.  “As Bootcampers themselves, we’ve been really impressed with Clifford French’s understanding of both the fitness industry and the influencer marketing landscape, and we’re excited to be working together on this project.”

Clifford French co-founder, Dan French, said: “We know from our own personal experience how challenging HELLWEEK can be but we also know it can be done – even for a fitness novice!”

“We understand that it’s the trainers that are at the heart of what makes Barry’s what it is – they’re integral to not only delivering the Best Workout in the World but also in inspiring consumers to sign up and give it a go. They are the ultimate influencers and we’re delighted to be delivering this campaign which is the first time ever the brand has used Instagram as an e-commerce platform.”