Endeavor Global Marketing acquires Clifford French18th July 2018 by Dan French
Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French, further bolstering Endeavor Global Marketing’s earned media and influencer marketing expertise globally.
Clifford French, with a client roster that includes Electronic Arts, PUMA, NFL, Carlsberg, San Miguel and William Hill, will bring a wealth of award-winning communications experience across PR, influencer marketing, digital, talent and sponsorship activation to Endeavor Global Marketing and its roster of leading brands.
“Clifford French challenges brands to ‘be the conversation,’ an ethos we share at Endeavor Global Marketing,” said Ed Horne, President of Endeavor Global Marketing. “Dan, James and the entire Clifford French team are a creative force that will enhance our efforts to place brands at the center of culture. Their global expertise is the ideal complement to our growing UK-based team.”
Clifford French’s approximately 20 employees join the Endeavor Global Marketing team under the leadership of James Clifford and Dan French who, as Senior Vice Presidents, will report to Horne. Clifford French is headquartered in London, England.
“We’re delighted to be joining Endeavor Global Marketing,” said James Clifford. “Its global standing, full-service marketing capabilities and unrivalled network spans the entire cultural marketing spectrum, so the opportunity, on a local and global level, is huge. It adds a whole new dimension for us and our clients.”
“As we celebrate our milestone 10th birthday, we’re very excited about the next chapter of our story and the opportunity to work with Endeavor Global Marketing; a global marketing leader across sports, entertainment and fashion,” said Dan French. “It felt the like the perfect fit!”
Endeavor Global Marketing’s more than 700 employees work with leading global brands including Anheuser Busch InBev, HSBC, Marriott, Microsoft, T-Mobile, USAA and Visa to position them as cultural creators across six key areas: entertainment, sports, fashion, culinary, art and music.
Endeavor Global Marketing has made a number of strategic investments across the marketing landscape in the past few years, including the acquisitions of full-service branding and marketing firm 160over90, experiential agencies IMG LIVE and Fusion Marketing and public relations firm Catalyst; as well as TSC, a leading Australian strategic partnerships and experiences company.
Endeavor (formerly WME | IMG) is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is comprised of a number of industry-leading companies including WME, IMG and UFC. The Endeavor network specializes in talent representation and management; brand marketing, sponsorship and licensing; media sales and distribution; event operation and management; and sports training and league development.