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Idea

#DanishQuarter

Implementation

We invited micro-influencers across fashion, photography and travel to the Danish Quarter to help reappraise premium followers about the brand.  Content creation at the festival experiential area focused on the five pillars of the Danish Way with guest talks and exclusive experiences.

Impact

  • 15 micro-influencers attended two festivals

  • 20,000 engagements delivering a CPI of £0.78

  • Over 100 pieces of content with a reach of 680,000

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