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Activity

#Pubstitutions

Approach

As the Official Beer of UEFA EURO 2016™, 30 English pubs with ‘Lion’ references in their name were transformed into ‘The Three Lions’ with signage takeovers and ‘Legend’ landlords to drive on-trade footfall.

Highlights

  • Eight-week sales increase for selected pubs by 42%

  • Campaign pubs outperformed wider Stonegate pubs by 34%

  • 256 pieces of earned media, influencer and social output

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