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Idea

#RaceReady

Implementation

As the Official Apparel Partner for Force India, we created six stylish pieces of content which focused on the roles the backroom team play in getting the drivers to the grid with the ultimate aim of being #RaceReady.  The content was then amplified via PR, own channels and influencer seeding ahead of each race for editorial relevance.

Impact

  • Over 145,000 earned views

  • 45 pieces of earned media output

  • Steve Jones gifting for Channel 4 Monaco GP TX

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