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Activity

#MatchReady

Approach

With no legitimate role in football, Ryan Mason and a host of influencers helped fans be #MatchReady by identifying the top 20 pubs in the UK to watch UEFA EURO 2016™.

Highlights

  • 40 influencers recruited (in return for product)

  • Total influencer reach of 28 million

  • 84% of output incorporated three core messages

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