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Activity

#FIFA17UKLaunch

Approach

Content partnership with The SPORTbible to host and stream the ultimate game of FIFA 17 pitchside at The London Stadium.  Footballers, musicians and YouTuber’s played 2v2 head-to-head to crown eventual winners.

Highlights

  • 3.75 million SPORTbible views

  • YouTube influencer reach of 2.7 million with 70,000 engagements

  • 66 attending talent drove social reach of 45 million

  • 41 pieces of earned media coverage

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