Activity
#FIFA17UKLaunch
Approach
Content partnership with The SPORTbible to host and stream the ultimate game of FIFA 17 pitchside at The London Stadium. Footballers, musicians and YouTuber’s played 2v2 head-to-head to crown eventual winners.Highlights
-
3.75 million SPORTbible views
-
YouTube influencer reach of 2.7 million with 70,000 engagements
-
66 attending talent drove social reach of 45 million
-
41 pieces of earned media coverage

