Activity
#FIFA17UKLaunch
Approach
Content partnership with The SPORTbible to host and stream the ultimate game of FIFA 17 pitchside at The London Stadium. Footballers, musicians and YouTuber’s played 2v2 head-to-head to crown eventual winners.Highlights
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3.75 million SPORTbible views
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YouTube influencer reach of 2.7 million with 70,000 engagements
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66 attending talent drove social reach of 45 million
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41 pieces of earned media coverage
