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Idea

#FIFA18Ratings

Implementation

We wanted to celebrate one of the biggest beats in the FIFA calendar, the Ratings Reveal. We partnered with Rio Ferdinand’s FIVE channel to create a 12-part ‘FIFA 18 stats with…” series to exclusively reveal ratings with Premier League stars creating humorous and shareable content.  Additional player reveals were rolled out with COPA 90, Soccer AM and Redmen TV.

Impact

  • 579 pieces of earned media output

  • Rio’s FIVE channel delivered 4.5 m organic views and 292,000 engagements

  • Highly commended at 2018 BT Sport Industry Awards

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