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Idea

#CreativeSpirit

Implementation

We paired brand ambassador Justin Rose with golf vlogger Mark Crossfield to celebrate Justin’s creativity on the final day at The Open at Royal Birkdale in 1998.  This re-creation launched a tutorial series that inspired short game creativity and the whisky brands position as the Official Creative Spirit of The Open.

Impact

  • 275,000 earned content views

  • 47 pieces of earned media and social output from VIP’s

  • 5,000 consumer promotion entries

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