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Activity

‘Home appliance not rocket science’

Approach

Challenging the domestic knowledge of Arsenal stars, cheeky ‘Junior Gunner’ Jaeden put their household knowledge to the test in a shareable piece of content to engage parenting and football media.

Highlights

  • Over 1,500,000 content views

  • Reach of nearly 20 million (Indesit’s most viewed piece of content)

  • Over 25,000 content engagements

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