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Idea

#SportForGood

Implementation

We developed an earned media strategy and editorial partnership with SPORTbible that focused on the work of the Laureus Sport for Good Foundation as a charity and not just a VIP event.  We also invited a series of YouTuber’s to attend and vlog their awards experience.

Impact

  • 800 pieces of earned media output

  • Over 3 million views on SPORTbible content from the awards

  • YouTube dwell time of 4 mins delivering 80% of messages

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