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Idea

#SBLII

Implementation

British grime star Stormzy and Man City’s Benjamin Mendy shared their Super Bowl LII experience in Minnesota across Instagram, NFL and Man City channels with the objective to grow fandom outside of NFL channels.  Hero content included Stormzy embracing British born Philadelphia Eagles running-back and Super Bowl winner, Jay Ajayi, on the Bank of America field.

Impact

  • Stormzy streamed 13 minutes of his Super Bowl trip on Snapchat

  • Over 70 pieces of social and earned media output

  • Amazon Prime Original Productions captured Mendy’s Super Bowl experience

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