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Idea

#BetterJanuary

Implementation

We capitalized on the magic of The FA Cup and the romance of the underdog to make it a #BetterJanuary for Fleetwood Town goalkeeper, Chris Neal, by incentivizing him with a match day bonus that rewarded him with a year’s worth of pizza if he kept a clean sheet. The sponsorship included LED, stadium branding and bespoke e-commerce offer.

Impact

  • 6 million views

  • 120 pieces of earned and influencer output

  • Branded story on BBC Sport homepage

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