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Activity

#CrossTheLine

Approach

Digital campaign sharing Fleur East’s story as she trained for her headline V Festival performance with #TeamFaster trainer, Jay Copley.  Instagram training content and premium interviews launched new Q3 women’s product.

Highlights

  • Natively embedded five sessions on Fleur’s Instagram

  • 110,000 organic Instagram views and 220,000 engagements

  • Premium interview placement with Grazia and Women’s Health

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