scroll

Idea

#24Seven

Implementation

We activated a European macro-influencer event in Shoreditch to position Lewis Hamilton as PUMA’s global men’s training ambassador.  We transformed a warehouse into a workout space creating a series of ‘Instagram’able’ and content capture moments for paid influencers, retailers and European media to communicate the new collection.

Impact

  • 17 Influencers with a reach of 24m created content with Lewis

  • 2.3m Instagram engagements

  • 115 Instagram Story posts reached 13.1m fans

Back to all Case Studies