scroll

Idea

#PUNTED

Implementation

We teamed up with Robbie Savage to play a trick on Hills’ new brand ambassador, Freddie Flintoff.  Freddie thought he was interviewing ‘Conor McGregor’ for a boxing podcast ahead of the Mayweather v McGregor super-fight only for Sav to reveal the ‘savage’ interview was a hoax with the impressionist, Al Foran.

Impact

  • 1.2 million organic video views delivering £0.01 CPV

  • 28 pieces of earned media coverage

  • Appeared on Channel 5’s Best Showbiz Pranks of 2017

Back to all Case Studies