What we do

First and foremost, we’re a PR agency, we value our people and believe in straight talking strategy, fan insight and effective measurement to help our clients deliver business objectives.

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We’re not a B2C agency, but a BTC agency. We challenge our clients to ‘Be The Conversation’ via shareable and optimised content, news generation, live events, community engagement and creative sponsorship activation.

With consumers or fans as we prefer to call them able to consume content across multiple channels on multiple devices, the opportunity for us to help clients share their stories has never been more exciting or expansive.

PR

Campaigns that shape editorial and ignite social media conversations are based on a collaborative process with media. Our PR team don’t see the logic in spending weeks working on a campaign and then involving the most important stakeholder in the conversation at the very last minute, we believe that:

  • Segmented for the audience
  • Supported with great content
  • Amplified via first class contacts
  • Measured against key messages not AVE

Digital

Content creation, influencer management, blogger relations and community management now drive successful campaigns, rather than once being a consideration. Our digital team has built websites, developed apps and created online events supported by measurement tools that gleam analytics to influence future campaigns. We believe that:

  • Digital and traditional strategies should go hand in hand
  • Always optimise content; build it and they will come is a fallacy
  • Anything is possible with digital; technology is limited by creativity
  • Measurement is constantly evolving, we need to keep pace

Sponsorship

Our sponsorship team start any process with a simple question – why sponsorship? Is it for community engagement, CSR or cut-through amongst a cluttered market? Successful sponsorship campaigns should offer value to fans and activated through-the-line to drive engagement and experiences, we believe that:

  • Engaging and relevant for fans
  • Integrated across the entire business
  • Community and fan driven
  • Measureable and accountable

Social Media Influencer Buying

As our network of digital and social influencers continues to grow, the Club of Social Influencers (CSI) has been developed to deliver paid-for campaigns for clients that want to target highly engaged communities. Our digital media buying team advise that all campaigns need a degree of spend at the outset and believe that:

  • Spend should target specialist fan audiences only
  • Collaborative with editorial outreach
  • Cost effective with a PR budge
  • Measurable (impressions/reach)

Talent

Successful talent partnerships not only provide assets for traditional media but also provide highly engaged social audiences to support campaign content. Our talent team is well placed in the industry to share insight from the training ground and the tour bus, to help develop credible partnerships, we believe that:

  • Partnerships should be ambitious but realistic
  • Amplify talent ‘fan’ moments that are instantly credible
  • Campaigns have a duty to be OFCOM compliant
  • Partnerships don’t always have to be commercial