What we do

We’re not a B2C Agency, but a BTC agency

We’re not a B2C agency, but a BTC agency, our team of sport, entertainment and lifestyle marketing specialists challenge our clients to ‘be the conversation’ delivering communications campaigns through:

PR

Influencer marketing

Talent

Digital

Sponsorship

CSI

PR

Campaigns that shape earned media and ignite social media conversations are based on a collaborative process with media. Our PR team don’t see the logic in spending weeks working on a campaign and then involving the most important stakeholder in the conversation at the very last minute, we believe that PR should be:

  • Segmented for the audience.
  • Supported with original content.
  • Amplified via first class contacts.
  • Measured against key messages not AVE.

Influencer Marketing

We approach influencer marketing from a creative editorial perspective in order to drive true value.  These partnerships are much more than a straight media buy as our aim is to create access or an experience that they can’t afford to miss, we believe that influencer marketing should be:

  • Built on always-on partnerships for genuine advocacy.
  • Collaborative creative process with influencers.
  • Compliant with OFCOM/CAP regulations.
  • Measured against media agency metrics.

Talent

Successful talent partnerships not only provide assets for earned, owned and paid channels but also provide highly engaged fans on social media with brand and e-commerce touch-points. Our talent team is well placed in the industry to share insights from the training ground to the tour bus.  To help develop credible partnerships, we believe that talent should be:

  • Ambitious but realistic partnerships that inspire.
  • Credible first and foremost, they should be ‘fans’ for authenticity.
  • Compliant with OFCOM and CAP regulations.
  • Partnerships don’t always have to be commercial.

Digital

Content creation optimised through paid and earned channels must work alongside communications campaigns not in isolation.  Our team has built websites, developed apps and community managed pages supported by measurement tools that gleam analytics to influence future campaigns. We believe that digital should be:

  • Developed with PR at the forefront, we must always create editorial assets.
  • Focused on optimisation as opposed to production with an 80:20 weighting.
  • Led by technology and creativity, anything is possible with digital.
  • Measured with the latest tools to inform future campaigns.

Sponsorship

Our sponsorship team start any process with a simple question – why sponsorship? Is it for new market awareness, community engagement, CSR or to address brand pronunciation challenges?  A successful sponsorship should offer value to fans and be activated through-the-line to drive engagement and experiences, we believe that sponsorship should be:

  • Bespoke to each brand with tailored assets.
  • Engaging and relevant for fans.
  • Integrated across the entire business.
  • Measurable and accountable.

CSI

As our network of influencers continues to grow, the Club of Social Influencers has been developed to deliver paid-for campaigns for clients that want to target highly engaged communities. Our digital media buying team advise that all campaigns need a degree of spend at the outset and believe that CSI should be:

  • Bespoke for specialist fan audiences with exclusive content.
  • Activated ahead of earned media outreach.
  • Cost effective within a PR budget.
  • Measured against media agency metrics.